IAMSELEN
IAMSELEN

 — AND I AM THE BRAND

Your business, brought to life online — loud, clear and unmistakably yours.

I design and build websites that sound like the people behind them. Then I add the clever bits — AI chatbots, avatars, smart forms and automations — so your site works for you, without ever feeling techy.

  • Brand-led design
  • AI chatbots & avatars
  • Built to grow
Start your projectSee examples

Examples

A few of the projects I love to show off.

Just a handful of examples from the work I've done — each one designed around a completely different business, audience and tone of voice.

Selen, founder and designer at IAMSELEN

Meet Selen

Why IAMSELEN? Because I am Selen — and your brand should be just as personal.

When I named this studio, I asked myself the same question I ask every client: who am I really selling? The answer was me. My taste, my judgement, my years of building businesses and designing in AI. So I put my name on the door — because nothing speaks louder than a brand that is genuinely someone.

I want the same for you. We start by understanding what you're really looking for — and where it could be even better. Already have a website? Send it over and I'll take a proper look.

A great site does more than bring customers in. It runs quietly in the background and makes life easier for both of you. Think how good it feels to book a table at your favourite restaurant, or a dentist appointment, in ten seconds. Now imagine an avatar chatting to your clients, a newsletter that sends itself — and even writes itself.

  • A dentist should never sound like a directory

    Every business has its own tone. I design each site around who you're talking to, not around whatever template happened to be trending.

  • I've built companies, not just pages

    I know what it feels like to start something. That's why I think about customers, conversion and growth before I think about colours.

  • AI, used gently

    Chatbots, avatars and smart automations, added where they genuinely help — and explained in plain English, never jargon.

Let's build yours

Simple to work with, from first idea to launch day.

  • Listen

    I start by listening to what your business actually needs. No fixed ideas yet? I'll come back with suggestions to get us started.

  • Design

    Then I shape a look that feels like you — not like a template.

  • Build

    Fast, responsive and accessible pages, built to work beautifully on a phone first.

  • Launch

    Domain, search visibility and a site you can keep growing with. No loose ends.

Newsletters on autopilot

A newsletter that writes and sends itself

You already know a newsletter works. The problem is finding an evening to write one. So I build that part into your website: it collects what happened this month, drafts it in your voice, waits for your nod, then sends at the right time.

  1. Step 1

    Your site gathers the news

    New offers, reviews, blog posts and popular bookings collect quietly in the background.

  2. Step 2

    AI writes the draft

    A warm opener, two or three highlights and one clear call to action — written in your tone, not a robot's.

  3. Step 3

    You approve in a minute

    The draft lands in your inbox. Tweak a line, or leave it exactly as it is.

  4. Step 4

    It sends itself

    Scheduled for the time your customers actually open email, with a gentle nudge to anyone who missed it.

  5. Step 5

    It learns

    Opens and clicks feed back in, so next month leans into whatever worked best.

  6. Why it matters

    • Your email list is the one audience no algorithm can take away.
    • Most people buy later — staying in mind is what wins the work.
    • Consistency beats brilliance, and automation makes you consistent.
    • You get hours back every month for the work only you can do.
    Read the full workflow

Kind words from the people I've built for.

  • Selen really listened to what I needed, then turned a rough idea into a site that finally looks like the brand I had in my head.
    Aisha R.
  • Calm, clear and quick. I sent over photos and a few notes, and got back something far more polished than I expected.
    Selin K.
  • I had no idea what I wanted. Selen came back with suggestions that made sense straight away and we built from there.
    Daniel M.
  • Professional from start to finish. She understood the business first and designed around it, rather than the other way round.
    Gareth M.

Start something

Tell me about your exciting project

A few quick questions so I understand where you are and how far you want to go. “I don't know yet” is a perfectly good answer — that's what I'm here for.